Delivering value in your business can be a challenge if you’re not sure just what it means to “deliver value.” Well, recently I’ve experienced one of the best examples of all time and I’m excited to share it with you.
I’ve wanted to learn to speak Spanish for years. Ever since I married my Uruguayan hubster, I’ve been dying to get to know my in-laws and be able to sit down and really talk to them. But the language eluded me….at least until I tried Rosetta Stone. And when I did, not only did I learn Spanish, I also learned some awesome lessons about delivering value in business.
Give a ton of bang for your customer’s buck.
I signed up for Rosetta Stone’s online course and paid $299 for a year’s worth of access. I got about $299 of value in the first week! I’m amazed at what’s available to me as a student: clear, methodical, repetitive lessons, twice-a-unit live group sessions with just two or three other students and a tutor (sessions which occasionally turn out to be private tutoring sessions when no other students show up), games, chats with native speakers, stories I can read aloud and get a score on my recording…I literally can’t imagine how someone could avoid learning a language while using Rosetta Stone.
What’s great about delivering a ton of bang for your customer’s buck is that the payback is that you have really happy customers. And really happy customers tell other people about their experiences. Delivering value is a fantastic way to grow a business through word of mouth!
Give your customers an amazing product.
Like I said, I literally can’t see how anyone could not learn a language with Rosetta Stone. I went from completely unable to communicate meaningfully with my in-laws to being able to carry on full conversations in Spanish, all within a month and a half. The quality of the instruction Rosetta Stone delivers is just that good.
Likewise, in your business, never put out a substandard product or anything that you can’t fully stand behind. Instead, give your customers an amazing product that really makes a difference to them, and you’ll reap huge rewards.