After writing my recent post about how people do networking so, so, so terribly badly, I realized that for the last year, I’ve been caught up in a whirlwind of one project after another. First it was the “Break a Record with Susan” event. And granted, because of that event, I broke a Guinness World Records® title, which was awesome. But then it was my book, Business in Blue Jeans, which is coming out a month from now, on May 15. Also, a very cool thing to focus on. And ever since I finished the book and sent the manuscript off to my publisher, it’s been webinars and trainings for clients, speaking engagements, prepping for the book launch…and ultimately, the truth is, I just realized that I’ve been neglecting my own networking!
It’s not that I haven’t networked at all in the last year, but rather that I just haven’t made a point of it. I just haven’t gone out of my way to actively meet new people and expand my circle with intent.
What Happens When You Neglect Networking?
When you neglect networking, even if you’re still marketing and advertising your business, you miss a huge opportunity to connect—really connect—with other human beings. And ultimately, if you don’t pay attention to it and notice it, it can have repercussions on your business (luckily, that did not happen to me, but I have no doubt that it might’ve if I hadn’t realized it soon enough!)
You need a tribe. And if you’re not approaching the building and growth of your tribe with intent, then your tribe will become stagnant or worse, eventually, shrink.
How Do You Solve the Problem?
You solve the problem by getting back to networking. Personally, I recommend that you read Bob Burg’s classic, Endless Referrals, and the book he co-authored with John David Mann, The Go-Giver, before you ever head out into the world of networking. You’ll have a better sense of how to do networking the right way and your efforts at networking will be much more rewarding.
How Do You Solve the Problem…if You’re Me?
If you’re me and you tend to think of things in big and unusual ways, then you come up with a big and unusual plan (although I confess, this isn’t an entirely original idea)