My purpose is to help make the world a better place by helping you have a greater impact – to help you self-actualize more fully and completely, so you can be a much more dynamic, effective, purpose-driven leader.

“One of the saddest things in life is to get to the end
and look back in regret, knowing that
you could have been, done, and had so much more.”

– Robin Sharma

Areas of Focus:

I focus my coaching work in three key areas:

  • Leadership, Executive Presence, and Soft Skills (effectively managing your team, making yourself known, and other “how tos” of business)
  • Self-Mastery and Self-Actualization (including living in balance)
  • Transition (including selling a family business, transition to new positions and roles, as well as retirement transition)

I also work with clients on bouncing back from setbacks. You may reach out to me through this website for this type of coaching, or visit for a variety of options available for coaching specific to this topic.

I can’t imagine running my business without Susan behind me. She gives actionable ways I can grow my reach and my business and manages to push me to conquer my fears while respecting that I have them. But her talents run so much deeper than business knowledge. She often knows what is holding me back and why long before I realize it myself, and then helps me get to the root of it and move past it. She helps me know what to say in tough situations, celebrates wins with me, and helps me be the best, most successful me. After working with Susan for five years, I can wholeheartedly recommend her as a coach, mentor, and friend.
Stephanie Hinderer

What Coaching Is Like:

Coaching involves reflection, inquiry, feedback, and discussion. When you work with me, you’ll get a new perspective on problems, discover new ways of approaching your career, your relationships, and your life. Many of my coaching clients use our sessions to calibrate and assess existing strategies.

In our work together, we’ll discuss ways you can be more effective, efficient, and productive, and we’ll often analyze situations from a variety of angles to see if another perspective or strategy would work better. We’ll develop action plans, and I will hold you accountable to implementing those action plans. And we’ll work on leadership strategies, creating a successful corporate culture, and getting the best out of your team.

How Coaching Works

Initial Phone Conversation

It starts with a phone conversation to ascertain if you and I are a good fit. You’ll have a chance to talk with me about your life and your business or your career, and to get to know me, so that we can both determine if it’s a good fit.

Your Commitment

Once you and I have decided to move forward in our work together, you’ll commit to three things:

  • Regular phone coaching with me. Most of my clients have weekly coaching conversations with me. Some also have daily morning or evening check-ins, as well as “vent sessions,” to blow off steam.
  • Yearlong commitment. I prefer to work with clients that I can impact in a substantial, significant way. Therefore, I limit my coaching work to clients who are willing to commit to a minimum of one full year of coaching.
  • Doing the work. Successful coaching requires the client to be fully present and accountable. I ask that you:
    • Set aside the time for each coaching session such that you are in a quiet, interrupted space with no distractions.
    • Be on time.
    • Be prepared to dig deep and get real.
    • Do the homework – the in-between-session pondering, exercises, and “thought experiments” that I may assign to you.

I will push you, helping you to resolve old wounds, heal old hurts, learn new skillsets, and develop more effective coping mechanisms. You’ll discover more about yourself in the first month than you probably have in years.

Many of my coaching clients stay with me for years, continuously pressing their boundaries and self-discovery, achieving more than they ever imagined they could. I become a trusted resource, ally, and mentor to each of my clients, but it is not my intent for my clients to become dependent, so you can expect me to encourage independence at every step.

Susan has become more to me than just a coach. With compassion, intuition and effective counseling skills, razor-sharp business acumen and enthusiasm for what she does, she has helped me envision and plan all that is possible in my career.
Brande Plotnick

The Process

You’ll begin with an initial assessment. This metrics-based assessment provides us with a baseline measurement for where you are in specific leadership skills and where we need to spend time.

Then we’ll start sessions. The inner workings of a coaching conversation are somewhat difficult to describe, as they vary from client to client, being tailored to the specific needs, goals, and personality of each client. I possess a substantial “toolbox” of methods to help root out the cause of challenges and struggle, and will use whatever modalities are best suited to you, your personality, and your goals.

The way in which you work with me will be specifically designed by what works best for you. For example, some of my coaching clients work best in a highly structured environment, with a clearly established routine: each session has the same structure each week. Other clients prefer a flowing conversation that may delve into unanticipated (but highly relevant and productive) topics before coming back to the original agenda.

I’ll meet you where you are and guide you to the kind of session that works best for you to make major leaps. Most sessions are 45 minutes to an hour in length (with the exception of morning/evening check-ins and vent sessions, which are typically 15-minute sessions, held in addition to the weekly sessions).

We’ll measure your progress. You’ll repeat your assessment every 6 or 12 months, depending on your needs. We’ll go over the results together and discuss where to adjust and where to invest more time.

It’s important to find a coach who can respect your vulnerability and meet you where you are. The coaching relationship is a unique relationship that you and I will co-create. I’ve had clients that I simply listened to for awhile, because they weren’t ready to dig in and do the work in the first (or second or third) session. Sometimes you need to build trust and let off steam before we do a deep dive, and that’s okay. I’ll see where you are and what you’re ready to do. And when you’re ready, that’s when we’ll dig in and do some heavy lifting together.

The Rates

I do not work on an hourly basis. My fees factor in regular meeting time as well as in-between session email access and emergency sessions. I do not publish my rates publicly, but I do offer a variety of coaching packages and options designed to meet a wide range of needs. When you meet with me for our initial conversation, I will assess your needs, we will determine if it’s a good fit for both of us. If it is a fit, I will provide you with a quote at that time.

Where needed, my rates also include an annual, comprehensive board report, in which I’ll detail the results of your assessments, describing the work we’ve done, where we still need to place our attention, all while maintaining maximum confidentiality.

Circumstances under which I will not coach you:

If you suffer from a mental illness or I believe the issues that challenge you may be better served through working with a qualified therapist, I will make that recommendation and will not work with you until you have been adequately treated.

Also, I will not work with you if you are closed to new ideas or experiences. You must be coachable and willing to work toward your highest good.

Think coaching might be right for you?

Then schedule a conversation and let’s see if we’re a fit.

She helped me get my business off to a great start as I transitioned from an educator to an entrepreneur. I would recommend Susan as an excellent business coach.
Genola Johnson