Happy Valentine’s Day! In honor of today, the day of love, I thought I’d share a few insights into what I’ve learned about business from the one who knows more about love than anyone else: Cupid. Why Cupid? Well, first of all, he’s build an extremely successful personal brand for himself and has been around forever. Second, he’s a cute little baby…and who doesn’t like babies? So here goes…
1. Do what you love, but don’t let passion get the better of you.
Love matters in business, believe it or not. In fact, it’s so important that I made it the first lesson of Mega-Successful Entrepreneurs: Find Your Fervor – find what you love and what you’re really fervent about and that’s the first step to finding success. It’s not the only thing that matters, but if you don’t love what you do, you’ll wake up dreading every day. In contrast, when you do what you love, you wake up excited about what you get to do every day.
However, you don’t want to let passion get the better of you, which is why I try to avoid using that word, “passion,” when I talk about business. I reserve passion for things like my family and personal life, so that I can keep a cool head in business and make decisions from a place of calm.
2. Age is irrelevant to success.
Cupid is a baby and he’s mega-successful. So…why should age matter? It doesn’t matter if you’re young and it doesn’t matter if you’re a senior. You’re not too young and you’re never done. Take a cue from the baby with the arrow and follow your dreams, no matter what your age.
3. Good PR can overcome an ugly history.
Before Geoffrey Chaucer, St. Valentine was a name that actually referred to a few different guys, all of whom were martyred. The head of one of the Valentine’s was even preserved. Seriously, I read it on Wikipedia. Point is, as soon as Chaucer showed up in the High Middle Ages and he and his friends started giving each other candy and flowers, nobody remembered the bloody history of Valentine. Even if you make a few mistakes or don’t get things right at first, history can be pretty forgiving with the right PR.
4. Success in business requires good aim.
If Cupid misses with his bow and arrow, people don’t fall in love. What a sad, lonely, loveless world we’d live in if Cupid had bad aim, right? Likewise, if you have bad aim, you’ll miss your target market and no one will find your products or services or know you exist. Success in business requires good aim- there’s a reason they call it a target market.
5. Sometimes a good thing needs a little nudge.
Love isn’t always easy- sometimes a little help is required to move things along. That’s what Cupid is for. Likewise, business isn’t always easy- sometimes a little help is required to move things along. That’s what coaches and consultants are for. Sometimes you need a little help to create a structured plan for your business growth, to learn new marketing strategies, to gain insight into the ways that mega-successful entrepreneurs become so mega-successful.
Believe it or not, even though I help entrepreneurs to create and grow mega-successful businesses, I have a business coach/consultant of my own who can see the forest of my business when all I can see is the trees. Lovers turn to Cupid when they need a nudge…you can turn to a trusted business coach or consultant.
There are lots more business lessons you can learn from Cupid, I’m sure, but these are the first five I learned. And stay tuned…next month, I’ve heard St. Patrick will be stopping by! Until then, have a very happy Valentine’s Day! May you receive many bouquets of roses and chocolate hearts!!!