Business requires courage, there’s no way around it. Starting a business requires courage. Staying in business when times are tough requires courage. And growing a business requires courage. There’s almost no time in your business when you don’t need courage. But are you courageous enough?

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Think this guy is fearless? No! He’s scared to death. But he’s covering it up with a yawn and forging ahead anyway. That’s courage.

The #1 Thing That Holds People Back

Did you know that the #1 thing that holds people back in life and in business, the most significant thing that gets in the way of success, is fear? Many “up and comers” think that the thing that makes other people successful is that they’re brave and fearless.

But courage, as it happens, isn’t the absence of fear, as most people think. As Mark Twain said, “Courage is resistance to fear, mastery of fear—not absence of fear.” It’s not that successful people never feel fear. We do. All the time.

Here’s what makes the difference: successful people know how to identify the fear and then master it. When you’re afraid, fear rules everything and guides the choices that you make. But when you master your fear, you’re taking the reins and guiding the path you take.

What Are You Afraid Of?

What’s holding you back right now? What are you afraid of, and how can you face that fear with courage?

Everybody’s afraid of something. What are you afraid of? Think about that for a minute and then when you have the answer, ask yourself how often you do that thing. More often than not, the things we fear are the things we’re not good at. If you’re not very good at something, it’s a whole lot scarier than if you know how to do that thing and can do it with confidence. Plus, if you make a decision to face your fears and forge ahead with courage, you’ll eventually make courage a habit and you’ll be able to master any fear.

For example, speaking in public is one of the biggest fears people have. It’s something that most people don’t do very often. But the more you do it, the better you get at it, and the more comfortable you feel with it. Eventually, it’s not so scary anymore. I have to admit, I’ve never had a big problem with speaking, unless I’m trying out some new material. Even if I’ve practiced and practiced, until I’ve presented that new material in front of a few crowds, I don’t feel fully comfortable.

Your Homework Assignment:

Take out a piece of paper and pen and turn the paper on its side. Make five columns on your paper. In the first column, make a list of the things that scare you the most about your business. Then in the second column, for each of those fears, write down what is the absolute worst thing that could happen if your fears came true. In the third column, write down how likely the worst thing is to happen. Then in the fourth column, write down how that fear is holding your business back. In the last column, for at least one of the fears you’ve listed, write down how you are going to face that fear.

Look, everybody is afraid of something. But truly successful people have mastered fear with courage and learned to forge ahead. Today, make a decision to forge ahead with something scary in your business. Make a decision to face at least one of your fears. Take a risk and get better at something you’re afraid of. Face a fear with courage and you’ll see payoffs emerging faster than you could ever have imagined. [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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