I try to keep my personal politics and my faith out of my business. I think these topics are just too… personal, so more often than not, unless there’s something that I simply can’t help speaking out about, you won’t find me talking politics or religion. Make no mistake about it, I love politics. I find it fascinating…but this post is not about politics.
This past Sunday, while watching political commentary, I had a realization: Mitt Romney is teaching us a heck of a lot about business and personal branding right now. In fact, every entrepreneur and small business owner should be watching this guy and looking at exactly what happens when you can’t connect to your target market.
Again, this isn’t about politics. This is about what happens when you, as an entrepreneur, miss the mark with your target audience- when you speak to them in a language they can’t connect with, when […]