Invest In Your Business- But Only When It Pays For Itself
I’ve had a Sony Vaio laptop for three and a half years now. I used to turn technology over faster, back when I was doing more web development and technical stuff, but these days, most of what I do involves writing. Still, I’m what’s known as a “power user” and tend to overtax any computer I use, and the Sony Vaio is known for overheating and shutting down at random without notice…which is not cool when you’re doing something important and haven’t had a chance to save your work yet.
I decided it was time to make a decision: do I sent the Sony in for service (again) or break down and upgrade to something new? The answer came when I remembered a lesson my husband, Leo, shared with me, something he learned when he was a young musician. Leo is a drummer who has played professionally in bands around the world, and he told me that when he was starting out, he would only invest in equipment that could be used to generate income that would pay for itself and then some. The way he phrases it, “When you invest in your business, it always comes back.”
When I remembered him saying that, I realized that my laptop is an essential tool for my business and right now, the machine I had was holding me back- not helping me and certainly not paying for itself anymore. It’s time to move on and invest again in something that will “come back” again.
There are many ways to invest in your business. Making sure you have the right tools doesn’t just refer to technology, but also to projects like web design, consulting, and coaching. The question to ask when you’re evaluating a business purchase is, “Will this pay for itself and bring more money in?” If so, that’s an investment you should make, if you can.
Want to learn more? Why not come to my webinar, “The 7 Lessons of Mega-Successful Entrepreneurs” on November 29?