These days, anyone and everyone are calling themselves an “expert” and there are tons of business “coaches” who are promoting the idea that you don’t need experience, education, or training to be an expert. So…what is an expert, anyway?
Let’s start with the dictionary definition:
noun. a person who has special skill or knowledge in some particular field; specialist; authority.
adjective. possessing special skill or knowledge; trained by practice; skillful or skilled (often fol. by in or at).
Okay, that gives us a lot to go on.
To be an expert, you must have special skill or knowledge in some particular field.
How do you acquire special skill or knowledge in a particular field? First and foremost, I recommend reading. I’ve read over 3,000 books on small business, marketing, branding, personal growth, success, and profitability. But believe me, it’s not enough just to read. You have to read with a critical mind. You can’t read […]