Last week I was a featured speaker at the Indiana Small Business Fair. I don’t normally do trade shows, so this was a bit of a new experience for me, and I learned a lot of valuable lessons in the process. Here’s what I learned:
1. Candy on the table is a surprisingly powerful draw, but you may end up taking some home.
We took one too many bags of Hershey’s Kisses and ended up bringing it home with us. As a self-professed chocoholic, I have had to ask Leo to hide the remaining sweets, to avoid having to roll myself to my next speaking engagement.
2. The week following the event will inevitably be packed full of meetings.
It seemed to me that people attended the Indiana Small Business Fair for one of three reasons: to network for their business, to look for a job, and to learn about how to start […]
